Canada Passport Help

Canada Passport Help is an online business that specializes in assisting Canadians living as U.S. residents with the review and assessment of their passport documentation and photos prior to submission into Passport Canada. They were seeking a web site that, simply put, was going to increase business and work more effectively at converting visitors. As a global business, the visibility of this site was key. We implemented a variety of suggestions to increase organic visibility on search as well increase the conversion rate for the business. We designed and incorporated a blog, a commercial photographer’s links resource, restructured the site map, redesigned the existing web site, and coached the client with respect to social media, the utilization of Twitter, and the creation of informative and resourceful content for the blog. The results included a 30% increase in business, a higher retention rate of the users who were frequenting the site, and a significant increase in the business’ organic visibility globally.

This client project includes:

  • Content management system for easy maintenance and administration
  • Logo re-design
  • Keyword search
  • SEO technical optimization
  • SEO and SEM copywriting
  • Monthly monitoring and Google Analytics assessment and reports
  • Social media consultation and blog maintenance

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