Prinzo Fine Catering

“We contracted Standard Media to redesign our website. As a result, there has been an increase in interest in our services and activity on the website, and ¬†noticeable improvement in the positioning of our site on popular search engines. We recommend Standard Media for businesses that are looking to improve their strategic positioning and marketing online.”
– Susan Prinzo, co-owner of Prinzo Fine Catering

Prinzo Fine Catering’s previous site had limited visibility for the heavily frequented key terms “Ottawa Catering”. “Ottawa Corporate Catering” and “Ottawa Wedding Catering”, and the owners didn’t feel like as if it properly conveyed the company’s 40 years of catering expertise and position on the preferred list of multiple government institutions for Ottawa events and functions. The owners also wanted to more effectively manage the constantly changing menus and visually present potential customers with¬† a reference for what a Prinzo event would include. We began the project with an update of the company’s logo for use across multiple platforms in their marketing, and then began on a site map restructure that included a simplification and consolidation of information from what was previously done. We introduced a gallery spanning the three main kinds of catering the company specializes in, as well as the inclusion of a News and Events section. We conducted a extensive rewrite of the copy on the site, and introduced a customer contact section as well as a Request Information Section that was more detailed in it’s approach to gathering information for accurate estimates on events. The results have been successful with a 75% increase in traffic, a longer average site visit with all users, an increase in business, and first page visibility on the pertinent search terms.

This client project includes:

  • Content management system for easy maintenance and administration
  • Logo re-design
  • Keyword search
  • SEO technical optimization
  • SEO and SEM copywriting
  • Monthly monitoring and Google Analytics assessment and reports

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