Vesta Marble & Granite employed a website that had little effect on the users that were visiting it. They were also employing a self administrated Google Cost Per Click Campaign in an effort to drive traffic. With small and inconsistent images that failed to properly convey the quality of this 30 years in business organization, the customers who were visiting them were leaving almost immediately as opposed to staying and considering their own marble and granite project and considering Vesta as the vendor. The visibility of the old site was also minimal, resulting in what was a handful of visitors a day that found little usefulness in what they came across. Vesta wanted to convey their position in the local Ottawa market as the Quartz Engineered Stone and Caesarstone experts, as well as the granite and marble kitchen and bathroom countertop specialists, while simultaneously attempting to create a captivating and compelling web presence that rivalled the actual experience in their beautiful on site show room.
We created a site that employed better images, and aesthetically achieved what the client was looking for and what the we think the customer would appreciate. We created a more engaging and detail oriented method for potential customers to engage with the company, including introducing an electronic upload of a client’s drawings, an elaborated on F.A.Q. section to explain the varieties of stone and their applications, and a gallery that was consolidated into cleaner sections according to most popular product type. We also rewrote the site’s copy and created more of a focus on the company’s tile business, which is a large component of the residential and commercial kitchen and bathroom projects in their cue.
The resulting site launch quintupled their monthly traffic and ensured a prime degree of visibility on the first page of search for almost all of the key terms associated with their industry. Visitors are staying for an average of 7 minutes, and web based leads and business has achieved and unprecedented level for the company in previous web marketing efforts.
This client project includes:
- Content management system for easy maintenance and administration
- Keyword search and implementation
- SEO technical optimization
- SEO copywriting
- Monthly monitoring and Google Analytics assessment and reports
Visit the site at www.vestamarble.com