Terrachoice Environmental Marketing

Ottawa Web Services, Ottawa Web Site Design

“As demand for greener products continues to grow, people will need to be able to identify credible eco-labels and meaningful green claims from those that are misleading. The ‘Name that Sin’ game is a practical way to test and improve consumers’ knowledge of legitimate eco-labels such as EcoLogo while introducing them to the Seven Sins of Greenwashing. We also want to thank Standard Media for creating such a fun, educational and challenging game – the first of its kind and we hope people enjoy playing it.”

-Scott McDougall, President and CEO of TerraChoice Environmental Marketing

Name That Sin Press Media Release – September 24th, 2009

Terrachoice Environmental Marketing approached Standard Media for the creation of the 2009 “Seven Sins of Greenwashing” web site. We were also responsible for the development of the “Name That Sin” flash game designed as an application available on Facebook and which was also available for play directly from the site.  The client site includes a content management system for easy maintenance and administration.

This client project includes:

  • Content management system for easy maintenance and administration
  • Flash Development
  • Interactive Game Conceptualization and Development
  • Storyboarding
  • Monthly monitoring and Google Analytics assessment and reports
  • Social media consultation

Visit the site at www.sinsofgreenwashing.org or Request A Quote

Play the game at http://sinsofgreenwashing.org/games-tools/name-that-sin-game/