Graphics Specifications and Pre-Press Checklist
Supported Software/Acceptable File Formats:
- Adobe Illustrator (up to version 12)
- Adobe Photoshop (up to version 12)
- Adobe InDesign (up to version 12)
- QuarkXpress (up to version 7)
PDFs, EPS, Tiffs and JPEGs (compressed at high quality only)
Image formats other than the ones specified are not acceptable. (example: PowerPoint or Word)
Make sure files are compressed into ZIP (PC) or Stuffit (Mac), it will protect files from being
corrupted during the transfer process and shorten transfer time. Files can be sent by FTP or
supplied on disc only. We DO NOT accept artwork by email (regardless of size).
FTP (File Transfer Protocol) is available to handle those larger files (25 MB to 1 GB).
-To set up a personal FTP account contact your sales representative.
Disc (CD-Rs, DVD-Rs, Zips): If your job is larger than 1 GB then send the files on disc.
Fonts whether supplied as TrueType, PostScript or OpenType must be included and/or text
converted to outlines. Speciality fonts used in logos must be outlined.
- -All support (link) files must be included.
- -Standard image resolution for printing is 300 dpi. (Internet/web images are usually at 72 dpi, and
- while they may look good on the screen, they’ll look fuzzy when printed.)
- -Verify that all line-art and line-drawings were scanned at 1200 dpi (optical) or higher.
Verify the number of colours in the job. Specify if the colours are CMYK or Pantone. List the
Pantone colours required, if applicable.
All images must be converted to CMYK from RGB or LAB to separate and print correctly.
-Process: This is also called “Full Colour” or “CMYK”. This type of printing process uses four
standard inks: Cyan, Magenta, Yellow and Black (CMYK) to produce a wide range of colours.
-Spot (Pantone Matching System): This type of printing is used when specific colours must be
reproduced exactly or if a job requires only one or two colours to start with. You choose the
colours you want to print with, those are mixed individually. Special colours can be mixed upon
Make sure you pick spot colours from the PANTONE Colour Guide – Solid Coated. Choosing
colours from your monitor is risky due to the differences in calibration from screen to screen.
White Floods & Custom White Floods:
- If your disc requires the use of a white base coat, you should include this as a second page or
separate layer within your file. It is standard procedure at Standard Media Services, Inc. to add a white
base coat to every file we receive.
-To print part of your artwork to the silver face of the disc, you must design a custom white flood
with the portion of art or text in the exact position as the main art.
-Ensure that all files have been proofed for typographical/spelling errors.
-When sending electronic files do not embed die lines (guidelines) to your image.
-Include die lines on a separate layer that can be easily removed.
-Verify that all files have been proofed for knockout and/or overprinting.
-Files are printed at 175 linescreen for all digital offset printing (paper products)
-Offset (negative) film is processed at 175 lpi, Silk-screen (positive) film is processed at 110 lpi
-All (paper product) files require 1/8” bleed on all sides. Bleed is not required for label printing.