Mark Motors of Ottawa, one of Canada’s leading Audi and Porsche group of dealerships, recently contracted Standard Media for a run of custom USB flash drives. They opted for a custom shape in the impression of Audi’s distinguished 4 rings with the dealership’s information on the back. They were looking for something distinctive and useful to leave with potential buyers and with new owners that created a sense of exclusivity. The drives were done as 2 GB models, and were custom molded with a standard single color white pad print on the back with the dealership’s two national capital region locations. With every purchase, and with every prospective buyer, the dealerships wanted to provide a highly memorable way of keeping the Audi brand on the consumer’s mind with a compelling and premium aesthetic that was reflective of the product they deal in.